TECHNOLOGY / Technology ecpm

Dynamic ecpm:

The amount you pay for each impression should directly reflects its true value. Our auction based technology focuses on your CPA goal to improve campaign performances.

How it work ?

• You define your ROI target based on acquisition, cost per click or delivery.
  
• Based on the CPA or CPC ROI goal and the predicted probability of the user performing the desired action, our system calculates the value of the impression for that advertiser and assigns a bid price for the auction.
  
• You pay impressions based on their true value, respecting your ROI target.